Top 5 Up-and-Coming Neighborhoods in the East Bay

The East Bay has long been a hub of culture, diversity, and opportunity—but with the rapid rise in home values and continued demand for housing, savvy buyers and investors are turning their attention to neighborhoods that are just starting to heat up. These emerging communities offer great value, growth potential, and the chance to get in before the next wave of appreciation.

At Leah Tounger Realty Group, we’ve got our finger on the pulse of the market. Here are five East Bay neighborhoods we believe are on the rise in 2025:

1. Laurel District – Oakland

Once overlooked, the Laurel District is gaining traction as a creative, community-centered enclave. Located along MacArthur Blvd, this neighborhood boasts charming mid-century homes, a growing small business scene, and quick access to I-580 and public transit.

Why it’s up-and-coming:

• Increasing home renovations and flips

• Local events and art-friendly culture

• Affordability compared to Rockridge or Temescal

Tip: Keep an eye on two- and three-bedroom homes under $900K.

2. Richmond Annex – Richmond

Tucked between El Cerrito and Albany, the Richmond Annex has emerged as a quiet residential pocket with excellent commuting options via BART and I-80. With charming bungalows, tree-lined streets, and a surge in young families, it’s quickly becoming a desirable alternative to the more expensive inner East Bay.

Why it’s up-and-coming:

• Walkable to El Cerrito Plaza BART

• Bordering higher-priced cities

• Room for appreciation and ADU potential

Tip: Look for properties with large lots for expansion or rental income.

3. Fruitvale – Oakland

Historically rich and culturally vibrant, Fruitvale is experiencing a real estate revival. Developers and owner-occupants alike are investing in the area thanks to its BART access, community pride, and relative affordability.

Why it’s up-and-coming:

• Major transit hub with BART station

• Active revitalization projects

• Increased buyer interest from first-time homeowners

Tip: Duplexes and multi-family homes offer strong investment upside.

4. San Pablo – Contra Costa County

San Pablo is quietly evolving from a working-class suburb to a smart investment choice. With proximity to Richmond, Pinole, and quick access to Highway 80, it offers excellent value for buyers priced out of central Contra Costa.

Why it’s up-and-coming:

• Ongoing commercial and residential development

• Affordable prices with strong rental demand

• City investment in infrastructure and services

Tip: Consider homes under $700K with potential for ADUs or long-term appreciation.

5. Martinez Waterfront Area – Martinez

Martinez, the county seat of Contra Costa, has flown under the radar for years—but that’s changing. Its historic downtown, waterfront park improvements, and commuter-friendly location are drawing attention from buyers seeking charm and value.

Why it’s up-and-coming:

• Walkable downtown and marina district

• Amtrak station with SF connections

• Strong sense of community and historic preservation

Tip: Watch for fixer-uppers or restored Victorians in the downtown corridor.

The Bottom Line

Whether you're a first-time buyer, investor, or looking for your forever home, these East Bay neighborhoods offer a compelling mix of affordability, character, and growth potential. The key is to act early—before demand drives prices to match more established hot spots.

Want a personalized neighborhood tour or market report? Contact Leah Tounger Realty Group today and let’s explore where your next opportunity lies.